Learn how to track sales from marketing and advertising campaigns in Dutchie Ecommerce using UTM query parameters.

Dutchie supports all standard UTM query parameters used by industry-standard analytics platforms including Dutchie Ecommerce Analytics. 

Things to know

  • UTM query parameters can be used with all subdomain, embedded, and dutchie.com menus.

What are UTM Query Parameters?

UTM parameters are tags that you add to a URL. Tags are sent back to Dutchie Ecommerce Analytics, as well as Google Analytics, and tracked when the link is clicked. With these tags (UTM Parameters), you can use links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your menu.

Additional information on UTM Parameters for Google Analytics.

Examples of links that incorporate UTM parameters

An embedded menu

https://yourdispensaryname.com/pages/bend-pickup?utm_source=summer2020campaign

A dutchie.com menu example

http://dutchie.com/dispensaries/yourdispensaryname?utm_medium=newsletter&utm_campaign=july2020

What kind of parameters can I use?

There are 5 different parameters you can add to your URLs, but there are 3 main parameters that are widely used.

  • utm_source: The source helps you identify the location (source) that is sending you web traffic.
  • utm_medium: This is the medium you used to advertise or market to consumers. It could be an email newsletter, banner, or text message.
  • utm_campaign: This is the individual marketing campaign name or promo code for a product. An example might look like - "july2020campaign"

You can string multiple different parameters together on one URL by using "&" like this:

http://dutchie.com/dispensaries/yourdispensaryname?utm_medium=newsletter&utm_campaign=july2020

Making a URL with these strings can be tricky, but to make things easy we recommend using a Campaign URL Builder.

How do I track conversion/sales from an email marketing campaign?

This depends on what tools you are using to market or advertise your products, but here are some steps if are using an email marketing provider like MailChimp, SendGrid, etc.

For this, you'll need the URL of a page with your Dutchie Ecommerce menu on it.  Note: the URL must be to a page with your Dutchie Ecommerce menu on it. 

1. Determine what specific parameters you want to track in your campaign using the descriptions mentioned above and create your URL. 

We recommend using a Campaign URL Builder to simplify the process.

Example

http://Dutchie Ecommerce.com/dispensaries/yourdispensaryname?utm_medium=newsletter&utm_campaign=july2020

2. Use that link in a call to action in your campaign. Any click-through actions from receivers on the link you created should be tracked in your Dutchie Ecommerce Analytics in the Marketing dashboard. Dutchie will associate any orders processed through your Dutchie Ecommerce menu with campaign "july2020" or whatever you have named the UTM campaign.

How to export Dutchie Ecommerce orders

Dutchie will also capture any utm_source parameter and store it with the order data. This data is then available to you via the Dutchie Ecommerce order export.

1. Go to Dutchie Ecommerce Admin > Reporting.

2. Fill in the details of the Export fields including Order Status, Type, Menu Type, and a Date Range.

3. A .csv file will be sent to the email associated with the logged-in user.

Additional reading