Dutchie POS Loyalty and Marketing campaign builder and analytics

Functionality mentioned in this article is available in Dutchie as of 2/18/2025. See Create Loyalty and Marketing campaigns and view analytics.

Dutchie uses the Campaign feature to support email marketing campaigns, build emails, and schedule emails for sending.
 
Campaign setup interface with form fields.

Things to consider

  • The Campaign builder feature requires specific permissions to access. Check with your Dutchie Administrator to ensure you can build campaigns.  
  • In order to send campaign emails to specific customers, you’ll need to build out segments in Customers > Segments in Dutchie Backoffice, see Create customer segments in Dutchie Backoffice. 

Campaign permissions

There are three campaign permissions that give you the ability to control who can create campaigns, send campaign emails, and view campaigns.

Permission  Description  Example
Create campaigns  Gives users permissions to draft and edit campaigns in Dutchie POS. Only specific people at your store can create campaign drafts. 
Send campaigns Gives dispensaries the ability to control who can send campaigns.  Choose who you want to be able to send emails. They can also review the draft email before sending.
View campaigns Gives users the ability to view campaign results and see email drafts before sending.  An executive that wants to see the results of a campaign, or a manager that wants to view a draft email before it’s sent.

Set up campaigns and build emails in Dutchie Backoffice

This 3-step wizard features drag-and-drop functionality that makes it easy for you to create and edit campaigns. To build an email campaign:

  1. Go to Marketing > Campaigns.
  2. Click the Create Campaign button. 
  3. In the campaign wizard, follow the steps below to build the campaign: 
    1. Campaign setup - Enter the Campaign name, select Campaign recipients, and Email details, including a subject line, preview text, and choose your sender reply email address. You also have the option to use this address as your reply-to address. 
    2. Template select - Select a curated template or create your email campaign from scratch.
    3. Build email - Use the drag-and-drop functionality to build your email and populate it with text, buttons, and links. 
    4. Review - Review your email campaign and prepare for sending.  
  4. Once your campaign is built, click the Schedule send button.
  5. In the Schedule send window, select when you want the email to be sent and click Send or Schedule. 

Check out this video on campaign building see a more in-detail and guide tutorial of how you leverage the campaign builder at your store. 

View analytics for sent campaigns

Campaigns created and sent from Dutchie Backoffice provide stats on how the campaign is performing. You can use campaign analytics to see data such as the number of times opened, amount of times links were clicked, how many products were added to carts, and how many orders were placed. All of this data is derived directly from the sent email. To access these analytics: 

  1. Go to Marketing > Campaigns. 
  2. Select the campaign you want to see. 
    Note: Sent campaigns are indicated as ‘Sent’. 
  3. On the Overview tab, access campaign insights. 
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