Learn how to create campaigns and view campaign anlytics.
Dutchie uses the Campaign feature to support email marketing campaigns, build emails, and schedule emails for sending.
Things to consider
- The Campaign builder feature requires specific permissions to access. Check with your Dutchie Administrator to ensure you can build campaigns.
- In order to send campaign emails to specific customers, you’ll need to build out segments in Customers > Segments in Dutchie Backoffice, see Create customer segments in Dutchie Backoffice.
Campaign permissions
There are three campaign permissions that give you the ability to control who can create campaigns, send campaign emails, and view campaigns.
| Permission | Description | Example |
| Create campaigns | Gives users permissions to draft and edit campaigns in Dutchie POS. | Only specific people at your store can create campaign drafts. |
| Send campaigns | Gives dispensaries the ability to control who can send campaigns. | Choose who you want to be able to send emails. They can also review the draft email before sending. |
| View campaigns | Gives users the ability to view campaign results and see email drafts before sending. | An executive that wants to see the results of a campaign, or a manager that wants to view a draft email before it’s sent. |
Set up campaigns and build emails in Dutchie Backoffice
This 3-step wizard features drag-and-drop functionality that makes it easy for you to create and edit campaigns. To build an email campaign:
- Go to Marketing > Campaigns.
- Click the Create Campaign button.
- In the campaign wizard, follow the steps below to build the campaign:
- Campaign setup - Enter the Campaign name, select Campaign recipients, and Email details, including a subject line, preview text, and choose your sender reply email address. You also have the option to use this address as your reply-to address.
- Template select - Select a curated template or create your email campaign from scratch.
- Build email - Use the drag-and-drop functionality to build your email and populate it with text, buttons, and links.
- Review - Review your email campaign and prepare for sending.
- Once your campaign is built, click the Schedule send button.
- In the Schedule send window, select when you want the email to be sent and click Send or Schedule.
Tips for sending emails and avoiding spam folders
There are a few different tools Dutchie leverages to make sure emails are sent to consumers and avoid the spam folder. Email Marketing works through a concept called reputation. In order to increase reputation for your email, we suggest sending your first few campaigns to reliable email addresses. The fewer bounced emails, emails marked as spam, more clicks, the better your reputation becomes and the more likely emails are to reach the target audience.
Establish good email habits with email warmups
Email warmup is a practice that will establish reliability and consistency with sending emails. Dutchie will automatically send a max number of emails per day, exponentially increasing the number of emails sent. This gradual process helps to establish a reputation with Internet Service Providers (ISPs) as a legitimate email sender. This process starts with 100 emails per day, then gradually increases to 200 and so-on.
Track unsubscribes
Unsubscribes, bounced emails, and low delivery rates increase the likelihood of emails to go to spam folders. We recommend uploading a list of your unsubscribed emails before sending your first campaign, so that Dutchie won't email those people again.
Use permissions to separate campaigns and avoid mistakes
Leverage the different permissions for campaigns to control who can view, edit, and send campaigns in the Backoffice. This keeps your campaigns safeguarded and accessible to trusted people in your organization, see User permissions reference guide.
Check out this video on campaign builder video to see a more in-detail and guided tutorial of how you leverage the campaign builder at your store.
View analytics for sent campaigns
Campaigns created and sent from Dutchie Backoffice provide stats on how the campaign is performing. You can use campaign analytics to see data such as the number of times opened, amount of times links were clicked, how many products were added to carts, and how many orders were placed. All of this data is derived directly from the sent email. To access these analytics:
- Go to Marketing > Campaigns.
- Select the campaign you want to see.
Note: Sent campaigns are indicated as ‘Sent’. - On the Overview tab, access campaign insights.