Dutchie Connect is a centralized hub for managing product catalog content, campaigns, and brand data across the Dutchie platform.
Dutchie Connect is a suite of tools that bridges the gap between cannabis brands and retailers. At its core is Catalog, a centralized content management system that lets brands maintain a single source of truth for product information, automatically distributing accurate, high-quality content to retail partners without manual coordination.
But Connect goes beyond product content: it also encompasses brand-funded promotions (where brands can propose, fund, and reconcile discount campaigns with retailers) and brand insights, giving brands visibility into how their products perform across the retail network.
Connect eliminates the friction between brands and the retailers who carry them, enabling faster supply chains, fewer errors, and stronger partnerships across the Dutchie ecosystem.
Things to know
Dutchie Connect empowers brands to upload and maintain product information, images, and descriptions, which merchandise across hundreds of retailers.
Brands control how their products appear to consumers on the e-commerce menu.
Retailers ultimately choose what product information, such as images, descriptions, or online titles, appears to consumers.
What is Connect?
• Upload and maintain product information, images, and descriptions.
• Track campaign performance through campaign insights.
• Control how their products appear to consumers on the E-Commerce menu.
• Propose, fund, and manage brand-funded promotions, allowing brands to coordinate discount campaigns directly with retail partners, with built-in reconciliation to streamline the funding process.
• Gain visibility into how products perform across the retail network through brand data insights, enabling smarter decisions around assortment, sell-through, and campaign effectiveness.
Who uses Connect?
Connect supports different user roles:
Admins: Generally, brand managers or members of the marketing team who manage products for their assigned brands. An Admin can have access to a single brand or many different brands.
Users: has access only to the specific apps a Brand Admin enables for them
For your reference, all users viewing this video should have the Super admin ability.
Core capabilities
Connect offers several core capabilities, primarily focused on catalog management.
Catalog management: Brands can create, update, and organize product information, including descriptions, images, categories, and specifications.
Bulk operations: You can import large product sets using CSV upload or manually add individual products.
Campaign insights: This capability allows brands to track advertising performance and understand how campaigns are driving use or engagement.
Multi-brand support: Users who manage multiple accounts, such as agency brand managers, can log in and switch between brands to easily manage their specific catalogs.
Brand Funded Discounts: discounts are promotions where cannabis brands propose, fund, and coordinate discount campaigns with retail partners, with built-in reconciliation to streamline the process.