Brand Portal is now Connect
We've renamed Brand Portal to Connect. It's the same product you know and love, just with a new name.
We're currently updating our help center articles and screenshots to reflect this change. Thank you for your patience as we work through the updates!
Dutchie Connect is a centralized hub for managing product catalog content, campaigns, and brand data across the Dutchie platform.
Dutchie Connect eliminates manual work by providing a centralized content management system. Instead of coordinating product information across dozens of retailers individually, brands can maintain a single source of truth that automatically distributes to retail partners, ensuring consistent, high-quality product presentation everywhere products are sold.
Things to know
The Connect empowers brands to upload and maintain product information, images, and descriptions, which merchandise across hundreds of retailers.
Brands control how their products appear to consumers on the e-commerce menu.
Retailers ultimately choose what product information, such as images, descriptions, or online titles, appears to consumers.
What is Connect?
Connect is a dedicated interface designed for cannabis brands to manage their product catalog at scale. It functions as a centralized hub for managing product catalog content, campaigns, and brand data across the Dutchie platform.
Unlike retailer-facing tools, Connect empowers brands to:
Upload and maintain product information, images, and descriptions.
Track campaign performance through campaign insights.
Control how their products appear to consumers on the e-commerce menu.
Who use Connect?
Connect supports different user roles:
Admins: Generally, brand managers or members of the marketing team who manage products for their assigned brands. An Admin can have access to a single brand or many different brands.
Super admins: Internal team members, such as the Brand Ops team. Super admins have access to many different brands.
For your reference, all users viewing this video should have the Super admin ability.
Core capabilities
Connect offers several core capabilities, primarily focused on catalog management.
Catalog management: Brands can create, update, and organize product information, including descriptions, images, categories, and specifications.
Bulk operations: You can import large product sets using CSV upload or manually add individual products.
Campaign insights: This capability allows brands to track advertising performance and understand how campaigns are driving use or engagement.
Multi-brand support: Users who manage multiple accounts, such as agency brand managers, can log in and switch between brands to easily manage their specific catalogs.