This guide serves as an introduction to Dutchie's new enhanced marketing and loyalty features built to empower dispensaries with tools to enhance customer engagement and drive sales through targeted marketing and loyalty programs.
Customer segments and segment-based discounts will be available to all locations; other loyalty and marketing features mentioned on this page will be paid add-ons. Contact your Customer Success Manager or schedule a demo to learn more.
Table of contents
Introduction
Dutchie POS offers robust Loyalty and Marketing features designed to help dispensaries create targeted marketing campaigns, manage customer segments, and implement effective loyalty and discount programs. By leveraging these tools, you can enhance customer engagement, encourage repeat business, and boost overall sales.
Creating customer segments
Customer segmentation allows you to group customers based on shared behaviors and characteristics, enabling personalized marketing efforts through campaigns, loyalty, and discounts, see Use customer segments with Dutchie POS Loyalty and Marketing program.
Steps to Create a Customer Segment
- In Dutchie Backoffice, go to Customers > Segments.
- Click on Create Segment and enter a descriptive name for your segment.
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Define segment criteria:
- In the Add customers who meet the following conditions section, set the parameters that define your segment (e.g., customers with a last purchase date over 30 days ago for a "Win-Back" campaign).
- Click Save to create the segment.
Note: Dutchie provides 11 default segments for common scenarios, which can be customized to fit your needs.
Check out this segment builder walkthrough for a visual on how you can use segments in Dutchie POS:
Analytics
Monitor your segment performance by viewing metrics such as average order value, total spend, segment demographics, and more by opening the segment.
Other notable segments
Outside of the 11 default segments, you can create below or some notable segments you can create and leverage at your store:
Senior segment
Benefits: Target any customer above the age of 55 with campaigns, discounts, or loyalty.

Locals segment
Benefits: Target customers that reside in surrounding zip codes with campaigns, discounts, or loyalty.

Win back first-time shopper
Benefits: Target customers who processed their first transaction before a specified date to win back their business and loyalty.

Discount lover
Benefits: Target customers that use discounts regularly at your dispensary.

Customer spend segments
Benefits: Target customer that have spent a certain dollar amount in a threshold of time.

Building marketing campaigns
With the Campaign feature, you can design, schedule, and send targeted email marketing campaigns to your customer segments or entire customer base. Note that you can set up permissions around who can build, view, and send campaigns at your store, see Dutchie POS marketing and loyalty campaign builders and analytics.
Steps to Build an Email Campaign:
- Go to Marketing > Campaigns in Dutchie Back Office.
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Create a New Campaign:
- Click on Create Campaign.
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Campaign Setup:
- Enter the campaign name.
- Select the recipient segment.
- Provide email details, including subject line, preview text, and sender reply email address.
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Choose a Template:
- Select a curated template or start from scratch.
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Build the Email:
- Use the drag-and-drop email editor to design your email. You can add:
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Text to communicate your message.
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Images to make the email visually engaging.
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Buttons for calls to action (e.g., "Shop Now").
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Review and Send:
- Review your email content.
- Click Schedule send to choose a send time or send immediately.
Check out this campaign builder walkthrough for a visual on how you can use campaigns in Dutchie POS:
Analytics:
After sending, monitor your campaign's performance by viewing metrics such as open rates, click-through rates, sales generated, and more by opening the segment.
- Go to Customers > Campaigns.
- Select the campaign you want to see.
Note: Sent campaigns are indicated as ‘Sent’.
- On the Overview tab, access campaign insights.
Campaigns to consider
Discounts for All Customers
Benefits: Run a campaign for any discount that you offer to your customers.

Discounts for Segments
Benefits: Run a campaign for a targeted audience.

Loyalty Programs
Benefits: Run a campaign for your loyalty program, and/or discounts created for loyalty.

Set up discounts for segments and campaigns
Dutchie’s Discounts feature makes it easy for dispensaries to create targeted promotions that boost sales and reward customers. With flexible settings for eligibility, rewards, and scheduling, you can quickly set up, test, and launch discounts for campaigns and segments.
Access Discounts
- Navigate to Marketing > Discounts in Dutchie Back Office.
Create a New Discount
- Click “Create Discount” to start a new discount.
Discount Setup
- Configure discount details and how the discount will be applied.
- Define eligibility customer criteria, duration, and application method.
- Set conditions or filters to determine who qualifies.
- Choose the reward type for your customers.
- Enter online display details for consumer visibility.
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Review and confirm the summary before publishing.
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Test your discount to ensure proper configuration.
Loyalty programs for segments and campaigns
Dutchie POS supports two types of loyalty programs: Loyalty as Cash and Loyalty as a Discount.
Configure Loyalty
- Determine what type of loyalty program you would like to offer to your customers Loyalty as Cash or Loyalty as a Discount.
- See Set up a Dutchie POS loyalty program for configuration steps.
Build Loyalty Campaign
- Create a campaign for your loyalty customers, creating long-term brand engagement for your entire customer base or specified segments.
Build Loyalty as a Discount
- If you are using Dutchie Loyalty as a Discount, these discounts can be configured and used in your marketing campaigns.
View Loyalty Points Online
- Your customers can now view their loyalty points when they log into your online menu!
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Create a campaign to encourage your customers to see how many points they have accumulated on your online menu.