Set up the DNS records that authenticate email sent from Dutchie Loyalty & Marketing Pro. You can view the required records and check their status in Dutchie Backoffice.
Things to know
- You need the Access Email Marketing permission to view sender DNS records.
- You also need access to your domain's DNS settings, or help from your domain administrator or IT team.
- DNS changes can take up to 48 hours to propagate.
- Customer access to the Senders page is read-only. If your sender email is missing or must change, contact your Dutchie Implementation Specialist or Dutchie Support.
1. Open the DNS records in Backoffice
- Go to Settings > Integrations.
- Select Email Marketing.
- Select the Senders tab.
- Find the sender email for your domain.
- Open the row actions and select View DNS.
Backoffice checks the domain and opens the Domain validation results window. It lists each required record's Type, Host, Data, and current Status. If branded links are configured, their DNS records also appear.
2. Copy the required records
Copy each Type, Host, and Data value exactly. If Copy DNS Records appears, you can use it to copy the table. Do not use values from another business or from an example.
3. Add the records with your DNS provider
- Open the DNS management page for your domain.
- Create each record shown in Backoffice.
- Match the Backoffice Type to the DNS provider's record type.
- Enter the Backoffice Host in the provider's Host or Name field.
- Enter the Backoffice Data in the provider's Value, Target, or Points to field.
- Use the provider's default or automatic TTL unless your IT team requires another value.
- If the provider has a proxy option, select DNS only.
- Save the records.
Check the saved hostname: some providers add your domain automatically. If Backoffice shows em123.example.com, your provider may require only em123 in the Host or Name field. Make sure the saved record does not end with .example.com.example.com.
4. Check the record status
- Return to Settings > Integrations > Email Marketing > Senders.
- Open the sender's row actions and select View DNS again.
- Review the Status column.
- Valid: SendGrid found the expected record.
- Invalid: The record is missing, has not propagated, or does not match the expected value.
When all required sender-authentication records pass, the window shows Domain authentication success and confirms that the domain is ready for email marketing.
If a record is invalid
| Check | What to do |
|---|---|
| Less than 48 hours have passed | Wait for propagation, then open View DNS again. |
| The domain appears twice | Edit the Host or Name field so the provider saves the expected fully qualified hostname. |
| The type or value differs | Compare the saved record with the Type, Host, and Data shown in Backoffice. Correct any mismatch. |
| A CNAME is proxied | Change the record to DNS only, then allow time for the change to propagate. |
| A record already uses the same hostname | Do not overwrite it without review. Ask your domain administrator and Dutchie Support how to resolve the conflict. |
| Only some records are invalid | Update only the failed records. Do not recreate records that already show Valid. |
Contact Dutchie Support
Contact Dutchie Support if the sender email is missing, you need to add or change a sender, or records remain invalid after 48 hours. Include:
- Your sending domain and Dutchie location or account name.
- Your DNS provider.
- The date and time you added the records.
- The names of the records that show Invalid.
- Screenshots of the Backoffice results and the saved DNS records. Do not send passwords or DNS account credentials.
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