Set up automated email campaigns that are triggered by customer events or milestones like upcoming birthdays, post-purchase follow-ups, or welcoming new customers. These campaigns eliminate manual effort for dispensaries, engaging customers with timely and relevant messages.
This feature is available for all Loyalty & Marketing Pro customers.
Things to consider
- The Campaign builder feature requires specific permissions to access. Check with your Dutchie Administrator to ensure you can build campaigns in Dutchie Backoffice.
Build an automated campaign
Interactive Birthday Campaign
Step-by-step instructions
- Go to Marketing > Campaigns.
- Click the Create campaign button and select Automated campaign.
- Select a campaign type.
- Select a template or choose blank to build a template from scratch.
- Fill out the necessary campaign information, and click Use template.Note: The campaign information depends on the campaign type. For instance, if you are building a Birthday campaign, you’ll need to add how many days prior to the customer’s birthday you want to send the campaign.
- In the Build email step, fill out the required fields. Note: For an event-based campaign, such as an upcoming birthday or abandoned cart, the Send to field is disabled and will send to all customers who have an upcoming birthday or have an abandoned cart.
- Click Publish to activate the campaign. Note: Automated campaigns show as Ongoing in the Status column and will automatically be sent as designated to relevant recipients.
Automated campaign types
- Post purchase: Use campaign to automatically send post-purchase email to thank customers and offer them incentives or discounts on a future purchase.
- New customer: Use this campaign to welcome new customers.
- Abandoned cart: This campaign is designed to encourage customers to purchase items in their cart. For example, you can automate this email and include a 10% discount on the purchase. Use the Abandoned Cart tile in the campaign builder to dynamically render the specific products that a consumer left in their cart.
- Upcoming birthday: Send birthday offers to your customers to celebrate their upcoming birthday.
- After loyalty enrollment: This campaign is designed to thank customers for joining your loyalty program and highlighting perks.
- Referral success: This campaign is for customers who successfully refer friends and family to your business.
Learn more