Pay by Bank: Marketing and store promotion

Pay by Bank Marketing Kit

As part of your onboarding with Pay by Bank, you’ll receive a Marketing Kit to help drive awareness and adoption in-store. Each item features a QR code that links customers directly to Pay by Bank sign-up or resource pages.

What’s in the Kit?

Welcome Postcard
Includes a QR code linking to the Dutchie Stash resource center, where your team can find training and support materials.

Table tents and register stickers
Designed for use at checkout areas. These include a QR code for Pay by Bank sign-ups and checkout for locations using the Legacy flow.

Bag drops
Hand out or include these inserts in customer bags. They feature a QR code for easy Pay by Bank sign-up.

Window sticker
Display this on your storefront window to encourage Pay by Bank sign-ups before customers even enter.

Need more materials?

You can order replacement assets at any time using the link below:

Order more pay by bank materials

Marketing asset placement guide

We’ve field-tested dispensaries across various regions to learn what works best. These recommendations go beyond just processing transactions — they help drive awareness and adoption of Pay by Bank throughout the customer journey.

Where to place your marketing assets

Check-in and waiting areas

• Best for: Table tents, bag drops

• Why: Customers often wait here, making it a great time to encourage sign-ups before checkout.

• Placement Tips:

  • Use flat, high-traffic surfaces like check-in desks, waiting room tables, or lobby counters.

  • Train hosts to mention Pay by Bank and encourage sign-ups as part of the check-in process.

  • Leave bag drops in areas where customers naturally pick up literature or engage in conversation.

Pro Tip: Bag drops are great conversation starters and help speed up checkout later.

Windows and storefronts

• Best for: Window stickers

• Why: Promotes Pay by Bank to foot traffic before customers even walk in.

• Placement Tips:

  • Apply stickers to doors or windows facing sidewalks, parking lots, or busy plazas.

  • Make sure they’re clean, eye-level, and easy to scan.

Showroom and sales floor

• Best for: Table tents, bag drops, window stickers

• Why: Engaged customers are more likely to interact with QR codes while browsing.

• Placement Tips:

  • Place table tents or QR code stickers next to featured products, displays, or accessories.

  • Set out bag drops along the customer journey to the register — on product tables, counters, or in dispensary-branded trays or hats.

  • If your store has glass display cases or dividers, apply a window sticker to subtly prompt sign-ups mid-shop.

Ask yourself: Is my sales floor designed to prompt engagement with Pay by Bank?

Checkout and register

• Best for: Register stickers, table tents, bag drops

• Why: This is where the transaction happens — make it seamless.

• Placement Tips:

  • If using the Legacy flow, Dutchie requires a QR code at the register.

  • Apply register stickers to the back of POS terminals or mobile tablets used by budtenders.

  • Place table tents on or near ATMs, or affix stickers to ATM casings to discourage fees and promote Pay by Bank.

  • Include a bag drop in every purchase — great for repeat customers or those who may sign up later at home.