See a glossary of terms related to Dutchie Connect.
On this page you'll find a description of areas within Connect and a glossary of common terms you'll see.
Connect
| Areas | Description |
| Overview | Shows high level metrics based on your Brand’s performance and also displays your connection status with Retailers. |
| Catalog | Allows users to add and manage the products in their catalog. From the Catalog window, you can also access:
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| Advertising | Contains a dashboard that tracks campaign performance, allowing Brands to optimize their ads and grow their reach. |
| Promotions | Brand-funded promotions allow cannabis brands to propose and fund discounts on their products directly with retail partners. Using the Promotions feature in Dutchie Connect, brand managers can build a promotion from the ground up, specifying the discount structure, funding terms, participating retailers, and the products eligible for the offer. |
| Retailers | Coming soon |
| Settings | Allows brands to manage their account information, password and security, and Brands. |
Glossary
| Term | Description |
| Brand | Represents a cannabis brand/manufacturer organization that creates and manages product content, connects with retailers, and oversees their product presence across multiple markets and locations. Sometimes referred to as the “Parent Brand” |
| Catalog | The Catalog is the centralized product library where brands manage their product information — logos, descriptions, categories, pricing, and other details. It's the source of truth for all product data that flows to retailers. |
| Child Brand | A sub-brand or product line that exists under a parent brand entity. Child brands allow larger brand organizations to manage multiple distinct brand identities or product families within a single Connect account, while maintaining separate catalogs and branding for each. |
| Connections (menu connections) | The number of retailer menu products that are linked to a specific Library product or brand. When a connection is established, the retailer's menu displays the verified Library content (images, descriptions) instead of local POS data. This metric shows how widely a product or brand is being used across the Dutchie network. |
| Retailer Connections | |
| Match Score | An automated confidence rating that indicates how well a retailer's POS (Point of Sale) product aligns with a Library product. The matching system uses product attributes like name, brand, category, and other metadata to suggest connections between local POS inventory and verified Library products. Higher match scores indicate stronger alignment |
| Menu | The publicly-facing product selection displayed on a retailer's E-Commerce site or ordering platform. Menus can pull product information either from the retailer's local POS data or from connected Library products in the Brand Port |
| Parent Brand | The cannabis manufacturer, wholesaler, or distributor that owns a product catalog in Dutchie Connect. They set master product listings, pricing, and promotions shared with retail partners, and manage all Connect account activity. |