Brand Portal is now Connect
We've renamed Brand Portal to Connect. It's the same product you know and love, just with a new name.
We're currently updating our help center articles and screenshots to reflect this change. Thank you for your patience as we work through the updates!
See a glossary of terms related to Dutchie Connect.
On this page you'll find a description of areas within Connect and a glossary of common terms you'll see.
Connect
| Areas | Description |
| Overview | Shows high level metrics based on your Brand’s performance and also displays your connection status with Retailers. |
| Catalog | Allows users to add and manage the products in their catalog. From the Catalog window, you can also access:
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| Advertising | Contains a dashboard that tracks campaign performance, allowing Brands to optimize their ads and grow their reach. |
| Retailers | Coming soon |
| Settings | Allows brands to manage their account information, password and security, and Brands. |
Glossary
| Term | Description |
| Brand | Represents a cannabis brand/manufacturer organization that creates and manages product content, connects with retailers, and oversees their product presence across multiple markets and locations. Sometimes referred to as the “Parent Brand” |
| Catalog | |
| Child Brand | A sub-brand or product line that exists under a parent brand entity. Child brands allow larger brand organizations to manage multiple distinct brand identities or product families within a single Connect account, while maintaining separate catalogs and branding for each. |
| Connections (menu connections) | The number of retailer menu products that are linked to a specific Library product or brand. When a connection is established, the retailer's menu displays the verified Library content (images, descriptions) instead of local POS data. This metric shows how widely a product or brand is being used across the Dutchie network. |
| Retailer Connections | |
| Item Score | Each item is given an Item Score to measure how complete the item’s information is. Scores are based on a scale from 1-5 and are calculated based on whether an item has a photo, category, type, potency, effects and a description longer than 95 characters. Item scores are not customer facing, and do not rank products, etc. A Menu Score is the average Item Score on a menu. |
| Library | |
| Match Score | An automated confidence rating that indicates how well a retailer's POS (Point of Sale) product aligns with a Library product. The matching system uses product attributes like name, brand, category, and other metadata to suggest connections between local POS inventory and verified Library products. Higher match scores indicate stronger alignment |
| Menu Score | The menu score is an average of all individual item scores and can be used to easily see if your menu needs some love. |
| Menu | The publicly-facing product selection displayed on a retailer's ecommerce site or ordering platform. Menus can pull product information either from the retailer's local POS data or from connected Library products in the Brand Port |
| Parent Brand |