Smart Sending optimizes email delivery by sending messages during a customer's preferred shopping window based on their historical behavior.
Things to know
- Smart Sending is available for both one-time and automated campaigns.
- The system sends the message two hours prior to the customer’s usual checkout time.
- Campaigns using this feature remain in a sending status for a longer period because the system waits for individual customer windows to open.
- The system allows more than one campaign to be in a sending status at a time if a Smart Sending campaign is active.
How Smart Sending works
When you enable this feature, the system analyzes historical shopping behavior to determine when a customer is most likely to shop. The system schedules the delivery for two hours before that window.
For example, if a customer typically shops at 5 p.m., the system sends the campaign message at 3 p.m. If a customer typically shops at 10 p.m., the system sends the message at 8 p.m.
Create a Smart Sending campaign
- Navigate to Marketing > Campaigns > Create a Campaign
- Choose a One time or Automated campaign
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After choosing the channel(s) and template, click the Smart Sending toggle in the building content section.
- Select Schedule or Activate when you have completed the campaign set up.
Automated campaigns and Smart Sending
For automated campaigns, such as post-purchase emails, the system processes the specified delay first and then waits for the Smart Sending window.
For example, if you set a campaign to send 24 hours after a purchase:
- A customer makes a purchase at 12 p.m.
- The system waits 24 hours until 12 p.m. the following day.
- If the customer’s usual purchase time is 5 p.m., the system waits until the Smart Sending window at 3 p.m. to send the message.
Identify Smart Sending campaigns
You can monitor which campaigns use this feature from the campaign list. A Smart Sending column identifies automated and one-time campaigns that have the feature enabled.