This article explains the difference between Global Brands and Local Brands in Dutchie E-Commerce and is intended for Dispensary Managers and Retail Sales Managers who manage their dispensary's online menu.
When consumers browse your dispensary's online menu, brand presentation matters. High-resolution logos, brand banners, and verified product descriptions help build trust and create a polished shopping experience. Dutchie E-Commerce supports two types of brands: Global Brands and Local Brands. Understanding the difference helps you identify why a logo may be missing from your menu and how to fix it.
Global Brands are part of Dutchie's central content library and display official logos, banners, and product descriptions automatically. Local Brands are placeholder entries created when a product is assigned a brand name that does not yet match anything in that library. Products linked to Local Brands will not display logos or descriptions on your consumer-facing menu.
Dispensary Managers and Retail Sales Managers can resolve most logo gaps by manually linking Local Brands to their corresponding Global Brand entries directly in the Dutchie E-Commerce admin.
Things to know
- This feature applies to Dutchie E-Commerce menus only. It does not affect Dutchie Point of Sale product records or inventory management.
- Global Brands are managed by brand owners through the Dutchie Brand Portal. Retailers cannot edit Global Brand content directly.
- If a brand has not been added to the Dutchie Brand Portal at all, it will not appear in the Global Brand dropdown, and you will not be able to link to it from your menu.
- A Global Brand can still display a missing logo if the brand owner has not yet claimed their portal or uploaded a logo. In that case, the fix requires action from the brand owner, not the retailer.
Understanding Brands: Global vs. Local
Global Brands
Global Brands are officially managed within Dutchie's content library.
- They automatically include official logos, brand banners, and verified product descriptions.
- Managed directly by the Brand owners themselves via the Brand Portal.
Local Brands
These are "placeholder" brands created automatically when a retailer enters a brand name that doesn't yet match our library.
- Because these aren't linked to our central library, they will not display logos or descriptions on your customer-facing menu.
The Logo Gap: Why is a brand logo missing?
If you see a "missing logo" on your dispensary menu's "Brands" page, it is usually due to one of two reasons:
- The Local Brand Issue: Your product is currently assigned to a Local Brand instead of a Global one.
- The Unclaimed Portal: The Brand exists as a Global Brand, but the brand owner has not yet "claimed" their portal or uploaded a high-resolution logo.
Proactive Troubleshooting: If you have verified that a product is linked to a Global Brand but the logo is still missing, the brand owner needs to update their Brand Portal. You can encourage your brand representatives to reach out to Dutchie to verify their official content.
Retailer Education: How to Update Your Menu
Steps to Link to a Global Brand
- From your Dutchie Ecommerce admin page, click Menu.
- Search for and select the specific Product you wish to edit.
- In the Brand field, click the dropdown menu. This searches the official Dutchie content catalog.
- Select the matching Global Brand from the list. Note: if it's not in the list, then the brand has not yet been added to the Dutchie Brand Portal.
- Click Save.