Customer groups, loyalty segments, and E-commerce collections are sometimes confused. Use the following chart to understand more about what systems they impact and what they do.
Note: Changes in one system do not automatically reflect in the others. If you add a customer to a Customer Group, this does not change their loyalty membership or the products they see in E-Commerce Collections.
Concept | System | What it groups | Who manages it | Syncs with others? |
|---|---|---|---|---|
Customer Groups | Dutchie POS | Customer profiles (e.g., employees, VIPs) | Dispensary admin in Backoffice | ❌ No auto-sync |
Loyalty Segments | Loyalty + Marketing | Dynamic audiences based on criteria | Dispensary admin in Backoffice > Customers > Segments | ❌ No auto-sync |
E-Commerce Collections | Dutchie E-Commerce | Product groupings on the storefront | Dispensary admin in E-Commerce Admin | ❌ No auto-sync |