This article explains how to use merge tags to personalize campaign content in Dutchie Loyalty & Marketing Pro.
Merge tags are placeholders you add to campaign text that Dutchie Loyalty & Marketing Pro automatically replaces with real consumer data when a campaign sends. This lets you personalize messages at scale without manually editing content for each recipient.
For example, a subject line like "Hi {first_name}, your points are waiting" resolves to "Hi Jordan, your points are waiting" for each individual consumer who receives it. You can use merge tags in both one-time campaigns and reusable templates, making it possible to build a library of personalized messaging that works across your entire consumer base.
Use merge tags to improve engagement by making outreach feel relevant and personal, whether that means addressing consumers by name, referencing their loyalty tier, or reminding them of an expiring med card.
Before you begin
- Merge tags are available in Dutchie Loyalty & Marketing Pro. Confirm your account includes this product before proceeding.
- Merge tags can be inserted into campaign text blocks and campaign templates. They are not available in all content block types.
- If the Merge tags button does not appear in the text toolbar, no merge tags have been configured for your account. Contact your Dutchie account representative to enable them.
Merge Tags
Merge tags are placeholders you add to campaign text that Dutchie automatically replaces with real consumer data when the campaign sends. This lets you personalize messages at scale without manually editing content for each recipient. For example, a subject line like "Hi {first_name}, your points are waiting" resolves to "Hi Jordan, your points are waiting" for each individual consumer who receives it.
Dutchie has the following merge tags available:
- First name
- Last name
- Loyalty points
- Birthday
- State
- First purchase date
- Last purchase date
- Med card expiration date
- Loyalty tier name
- Loyalty enrollment date
- Latest loyalty redemption date
- Loyalty tier reached year
- Loyalty tier accrual rate
- Customer ID
Insert a merge tag
Start in the campaign builder:
- Go to Marketing > Campaigns > Create a campaign to access the campaign builder for new campaigns, or
- Go to Marketing > Configure > Templates to create or edit campaign templates.
- Click into any text block to enter editing mode.
- Click the Merge tags button in the expanded text toolbar, or type the @ symbol anywhere in the text to trigger the merge tag picker inline.
- Select the merge tag you want to insert. The system inserts a placeholder (for example,
{CustomerID}) that resolves to each recipient's actual data when the campaign sends
If the Merge tags button does not appear in the toolbar, no merge tags have been configured for your account.
Troubleshooting
The merge tags button does not appear in my toolbar.
If the Merge tags button is not visible in the text toolbar, no merge tags have been configured for your account. Reach out to your Dutchie account representative to get them enabled.
A merge tag is not resolving correctly for some recipients.
Merge tags pull from the data Dutchie has on file for each consumer. If a tag is not resolving, the relevant field may be empty or incomplete for that consumer. For example, if a consumer has no loyalty points on record, the loyalty points tag may render as blank or a default value.