Buy it again is a carousel on your dispensary's marketplace homepage that helps returning shoppers quickly reorder products they've purchased from you before, instead of searching your whole menu from scratch.
The "Buy it again" carousel, including the "Reorder your favorites" promo card.
How it works
When a returning shopper with a prior order history visits your storefront's homepage, they'll see a "Buy it again" section built from their own past purchases at your store — it's personalized per shopper, not a general "popular items" list.
- The carousel opens with a "Reorder your favorites" card. Its background is a soft gradient automatically generated from your dispensary's own logo, so it picks up colors that already match your brand with no design work on your end. Tapping it takes the shopper straight to their order history.
- After that, shoppers see compact tiles for individual products they've bought before — name, brand, strain/potency badges, price, and a quick-add button.
- Products that are currently out of stock are shown faded, with an "Out of stock" badge. Tapping one goes to that product's own page rather than a dead end, and a "View similar" button opens a substitute-products modal so the shopper can find something comparable. From there they can also ask to be notified when the original item is back in stock.
- Products without an uploaded photo fall back to your storefront's shared placeholder image, so nothing appears blank.
When it appears
The carousel is quiet by design — it only shows up when it has something relevant to offer:
| Condition | Result |
|---|---|
| Shopper is new or has no prior orders at your store | Carousel doesn't render for them |
| Shopper has ordered from you before | Carousel shows their most recent previously-purchased products (up to 20) |
| A previously-purchased product is currently out of stock everywhere | Still shown, but faded with an "Out of stock" badge and a "View similar" option |
Frequently asked questions
Do I need to turn this on, or pick which products show?
No. There's no admin setting to configure and no product list to manage. The carousel is generated automatically per shopper from their own purchase history at your store.
Will every shopper see the same products in this carousel?
No — it's personalized. Each shopper only sees products they themselves have previously bought from your store, so two different shoppers browsing the same page will typically see different carousels.
What happens if a shopper's favorite product is discontinued or out of stock?
It still appears in the carousel, faded with an "Out of stock" badge, so the shopper isn't left wondering where it went. They can tap "View similar" to see comparable products, or ask to be notified when it's back in stock.
Where does the "Reorder your favorites" card's color come from?
It's generated automatically from your dispensary's own logo, so it picks up colors that already match your brand without any manual design work.
I don't see this carousel on my storefront yet.
This feature is rolling out gradually. If it isn't visible on your storefront yet, reach out to your Dutchie account team and we can check on the rollout status for your account.