This article explains how to add a loyalty widget to your email campaigns in Dutchie Loyalty & Marketing Pro. It is intended for Marketing Director / Managers and Social Media Managers who build customer email campaigns for a dispensary.
The loyalty widget brings the same loyalty visual your consumers already see into your email campaigns as a dynamic tile. Once you add the widget to a campaign, the system automatically renders it using each consumer's own loyalty data at the moment they open the email.
This makes it easier to build tier-based nudge campaigns. For example, you can send a campaign that tells a consumer they are close to reaching their next loyalty tier, encouraging them to make an additional purchase to get there. Because the widget pulls from each consumer's individual loyalty data, you can build one campaign and send it to your entire segment. There's no need to customize the loyalty details for each recipient by hand.
Before you begin
- The loyalty widget reuses the same visual your consumers already see elsewhere in your loyalty program, so returning customers will recognize it.
- Once you add the widget to a campaign, it renders automatically for each recipient. You do not need to update it manually.
Add the loyalty widget to a campaign
- Sign in to Dutchie Backoffice and go to Marketing.
- Select Campaigns.
- Click Create a Campaign.
- In the campaign builder, drag and drop the loyalty widget tile into your email.
- The system automatically renders the widget with each consumer's loyalty data when the email sends.