Dutchie Digital Signage is a native in-store digital signage system that allows retailers to manage and display real-time menu boards based on existing menu and inventory data, along with optional promotional images and videos, on Android TV and Fire TV devices.
For a Marketing Director / Manager, this means brand promos, category highlights, and live pricing can run on the same screens without a separate content system. For an IT Specialist or Facilities Manager / Maintenance Technician, this covers what hardware to buy, how to pair a display, and what the platform can and cannot do today.
Prerequisites
Who can access
- This feature is housed within Enterprise/Chain admin (i.e., click All Locations on the left sidebar) and requires the Enterprise Admin permission.
- There may also be a specific permission for managing media / displays, though this does not yet appear in test environments. TBD.
Hardware requirements for displays
You can connect a display using either of these methods:
- Amazon Fire TV Stick: plug a Fire TV Stick into any TV's HDMI port. Install the app from the Amazon Appstore. Requires Fire OS 6 (Android 7.1) or later, 2GB RAM, and a WebView supporting Chromium 84+ (Fire OS 8 comfortably meets this).
- Avoid the newest Amazon Fire TV Stick models for now. As of 2026, Amazon has begun shipping new Fire TV Stick models (for example, the Fire TV Stick HD) on a new, non-Android operating system called Vega OS instead of Fire OS. The Dutchie Display app is an Android app and has not been validated on Vega OS. Until that changes, stick to a Fire OS model, and check a product listing for "Fire OS" before buying if it isn't specified.
- Android device (Google Play OS): connect an Android media player or tablet to a TV, or mount a tablet directly. Install the app from Google Play. Requires Android 7.0 or later, 2GB RAM minimum (4GB recommended), and a Chromium 84+ WebView.
Set up a display
Amazon Fire TV Stick
- Connect the Fire TV Stick: plug it into an HDMI port on the TV and connect its power cable. Switch the TV to that HDMI input, then follow the on-screen prompts to connect to your Wi-Fi network.
- Install Dutchie Display app: from the Fire TV home screen, open the Appstore, search for "Dutchie Display," and select Get to install it.
- Open the app: launch Dutchie Display from the Fire TV home screen. It displays a short pairing code on screen. Leave this screen open.
- Enter the code in Dutchie Admin: Go to Locations > select a location (i.e., if you're in chain admin, go to a specific location), then Settings > Devices > Add a Device, type in the code shown on the TV, and confirm. The screen shows "Connecting device..." and then switches to the paired state automatically. No further action is needed on the TV itself.
Android device (Google Play)
A dedicated, always-powered Android device is best for unattended in-store signage, since the app is designed to run continuously and reconnect automatically after a network hiccup or power loss.
- Set up the Android device: connect your Android media player or tablet to the TV (or mount it directly, for a tablet), power it on, and connect it to your Wi-Fi network.
- Install Dutchie Display app: open the Google Play Store, search for "Dutchie Display," and install it.
- Open the app: launch Dutchie Display. It shows a short pairing code on screen.
- Enter the code in Dutchie Admin: Go to Locations > select a location (i.e., if you're in chain admin, go to a specific location), then Settings > Devices > Add a Device, enter the code shown on screen, and confirm. The device pairs automatically once the code is submitted.
Create a board
Menu boards are the basic building blocks of your digital signage, such as a category-specific list of products.
- On the left menu bar, click All Locations to access Enterprise Admin, then go to Digital Signage > Menu Boards.
- Click + New Board. This opens the Create Board modal, where you choose a starting point:
- Start from a Template: browse a library of pre-built templates (e.g., "All Products," "Essentials Trio," "Flower Details," "Pre-Rolls by Format," "Vapes & Concentrates," "Edibles & Wellness"), filterable by category (All, Everyday Menus, Category Menus, Promotions, Specialty Layouts) and searchable by name. Each template shows a short "Best for" description, its orientation, view type, and relevant tags.
- Duplicate an Existing Board: copy one of your existing boards as a starting point.
- Start from Blank: build a board from scratch.
- Enter a Board Name (e.g., "Flower + Pre-Rolls") and click Create Board to open the board editor.
The board editor is a 3-step wizard: Layout → Content → Style. A Live Preview panel appears alongside the builder throughout, showing how the board will look with live data from a selected location (use the Viewing dropdown to preview against a different location).
Step 1: Layout
- Choose an Orientation: 16:9 (horizontal) or 9:16 (vertical).
- 9:16 boards only support the Full Width and Custom Grid layouts. The other layout options are unavailable when 9:16 is selected.
- Choose a Layout:
- Full Width: one scrolling column (16:9 and 9:16)
- 2 Columns: side-by-side lists (16:9 only)
- 3 Columns: three equal columns (16:9 only)
- List + Image: list with a promo image (16:9 only)
- 2×2 Grid: four equal slots (16:9 only)
- Custom Grid: fully customizable columns and rows (16:9 and 9:16)
- Set the number of Columns.
- For each column, set its Column Width using a preset (e.g., "Equal - 50/50," "Feature left - 70/30") or enter custom percentages (must total 100%).
- For each column, set the number of Rows in this column and their Row Heights, again using a preset or custom percentages.
- Choose a Presentation style:
- Default: product names with details listed under them
- Table: product names and details arranged in a table format
- Click Next: Content to continue.
Step 2: Content
- Board Header (optional): enter a Title for the board and/or click + Choose Image to select a logo or header image from your enterprise asset library.
- Configure content: pick a slot, then set its content. A board with multiple columns or rows (such as a Custom Grid) will have multiple slots to configure individually; use Next slot → to move between them.
- Choose a Content Type for the slot: Product list or Image.
- If Product list, enter a required Slot Heading (e.g., "FLOWER").
- Add Filters as needed. Filter types include Category, Subcategory, Brand, Strain Type, Weight, Min THC %, Max THC %, and On Sale Only.
- Choose Sort By (e.g., Price, Product Name, THC %) and sort direction (e.g., Low → High).
- Choose Display Fields to show: Product Name, Brand, Category, Strain Type, THC %, CBD %, Terpenes, Price by Weight, Weight, Product Image, Price, and Original Price (sale).
- Set Playback behavior for the board:
- Auto-scroll: continuously scrolls, with a Scroll Speed slider (Slow to Fast, 0–100%).
- Max Products: shows a fixed number of products with no scrolling. Use the - and + buttons to choose how many products are shown.
- Paginate: pages through products. Use the - and + buttons to choose how many rows per page and how long each page is displayed in seconds.
- If you chose a multi-column layout, select Next column to move to the next column in your layout, and continue until all columns are configured.
- Click Next: Style to continue.
Step 3: Style
- Under Customize theme, choose a Preset: Dark, Slate, Forest, Warm, or Light. Selecting a preset updates the Live Preview immediately.
- Optionally, expand and adjust any of the following sections (or click Expand all to open them all at once):
- Colors: background, accent/lines, heading background, and product row background color.
- Images: background image and related settings.
- Typography: font family, weight, size, and opacity, set separately for regular price, sale price, and strikethrough (sale price and strikethrough use the regular price's font settings).
- Strain Settings: configure badge background and text color per strain type (e.g., Hybrid, Indica, Sativa).
- If you modify a preset's styles, you'll be prompted when saving: "Save these styles as a custom preset?" You can save your changes as a named custom preset (to reuse on other boards) or decline, in which case your board is still created with your modified styles, they just won't be saved as a reusable preset.
- Click Create Board to finish.
Once you've created a menu board, add it to a Playlist in the next section.
Create a playlist
Once you've created boards, you'll add them to Playlists along with other image or video assets from your library. For example, you may have separate boards for different product types or promotions, then add them in sequence to a playlist that appears on the display.
- In Enterprise Admin, go to Digital Signage > Playlists.
- Click + New Playlist.
- Add a Name and optional Description.
- Add Menu Boards and/or Assets to your playlist:
- Click + Add Menu Boards to select from your existing boards. Boards are grouped by orientation (16:9 Landscape / 9:16 Portrait). A playlist can only contain one orientation — once you've added a board of one orientation, boards of the other orientation become unavailable to add.
- Click + Add Assets to open the asset picker, where you can browse by Folders (e.g., All Assets, Imported, TV Boards) or filter by Tags (e.g., imported, collections, image-banners, category-images, logos, homepage-sections), or search by name.
- For each item in the playlist, set how long it should stay on screen using the Hours / Minutes / Seconds fields (this doesn't apply to videos, which play for their full length). Click and drag to reorder items.
- Set the playlist Status: Active, Draft, or Archived.
- Click Create Playlist (or Save Changes if editing an existing playlist).
- To change when a status change takes effect, click Schedule instead of saving immediately. In the Schedule modal, choose a Date and Time (your local timezone is shown) for the change to go live.
The Playlists list page shows each playlist's orientation, status, item count, total duration, which displays it's assigned to, and when it was last updated, and can be filtered by orientation, status, or display.
Assign playlists to a display
- In Enterprise Admin, go to Digital Signage > Displays. All displays that you've added via the Dutchie Displays app will appear here, organized by state and location.
- Within a location, click Manage Playlists.
- Add, remove, or restart playlists.
To schedule a change instead of publishing it right away, choose Schedule for later and pick a date and time.
What Dutchie Digital Signage supports today
Supported
- Continuous scroll for long lists
- Fire TV Stick (Fire OS) and Android TV
- Both 16:9 and 9:16 orientations
- Prices and inventory synced approximately once per minute
- Low-stock visibility logic
- Boards, static images, and MP4 video
- Time-of-day and day-of-week scheduling
- Fonts, colors, backgrounds, and logos
- Multi-store folders
- Offline caching and auto-reconnect
Not currently supported
- Native smart TV apps (Tizen, webOS, Roku)
- Streaming via a smart TV's built-in browser
- Slide transition animations
- Animated or video backgrounds
- Custom font uploads (.ttf/.otf)
- Multi-screen auto-pagination
- Compliance content automation
- Bulk playlist assignment
- Print or paper export