Create offers and rewards with Dutchie Ecommerce

Offers (formerly BOGO) are a great way to draw in new customers, move through product, or just do something special for anyone who stops by your dispensary. The way this works with Dutchie Ecommerce is that you can set up specific conditions your customers must meet before they can receive their reward.

Conditions are the item(s) that a customer needs to put in their cart before they can be eligible for a reward. 

Rewards are the item(s) that the customer will receive a discount on. The reward is shown to the customer when they've added both the condition item(s) and the reward item(s) to their cart.

Example: If a customer buys one 1/8th of Sour Diesel flower, they receive the second 1/8th of Gorilla Glue flower for 50% off. In this case, the Sour Diesel is the condition item, and the Gorilla Glue is the reward.

Go to your Dutchie Ecommerce Admin page and click on the Promote tab on the left-hand side of the page, then click Create a Special.

1. Type

Choose Offer and then click Continue.

2. Info

Fill out the Info section by inputting information like the name of the Offer, its frequency, the days your special will run, the hours your special is applicable, and the duration/end date, as well as if you want to email your customers about the special.

Redemption Limit

The Redemption Limit is simply the number of times a customer can redeem a special on a single order. A key thing to remember when creating Offers is that there is no maximum for Redemption Limit, meaning the discount will apply repeatedly as long as the items in the cart qualify.

Example

• Buy 1 Grön chocolate bar, Get 1 Grön chocolate bar 50% off (customer has 4 Grön chocolate bars in their cart)
  • If Redemption Limit = 1, then customer gets 3 bars at full price and 1 at 50% off
  • If Redemption Limit = 2 or more, then customer gets 2 bars at full price and 2 at 50% off

3. Menu Design

With Offers you can now control how Specials are displayed on your menu in a new section called Menu Design. Here you will be able to enter a Display Name, Description (optional), and an Image. The default design will include a sample image that you can either keep or replace with a specific image to match the brand or product. The preview on the right side will update live with changes, so you will be able to see how the special will be displayed on the Individual Specials Page, the Menu Home Page, and the Specials Home Page.

4. Conditions

Now, set the Conditions that need to be met for the consumer to receive a reward. You'll be able to make Offers for medical menus, recreational menus, or both. Specify your Offers conditions by three options - Specific items, All items from a category, or Items from a brand.

When you select the radio button for Specific items, you'll be provided with a search that expands and allows you to add one or more individual items.

When you select the radio button for Items from a category, you'll be provided with a similar search drop-down, but this will only display categories on your menu. When you select a category that is weight specific, like Flower, you'll have an option to select how much Flower they'll need to put in their cart before they can receive the reward you've set. If you choose a category that isn't weight specific, such as Accessories, you'll just be prompted to select quantity, rather than weight.

Selecting the radio button for Items from a Brand will prompt you with the same search drop-down as the other options, but this time it will be filled with brands that you have on your menu. This option will allow you to choose how much of a particular brand the customer will need to add to their cart to receive the reward you've set. If the brand offers multiple different product categories, such as flower and edibles, you'll be able to specify a category within that brand for the conditions.

Note: After choosing Specific items, Items from a category, or Items from a brand and adding some criteria, you’d need to remove those products with the 'X' icon before you could switch to a different option.