Enhanced Consumer Sign Up

Rolling Out Now

This update is rolling out in phases starting September 24, 2026. If you have questions about your rollout date or want to know if this applies to your account, reach out to your Account Manager/CSM or contact payments@dutchie.com.

We're updating the sign-up experience on your online ordering menu. When a customer creates a new account from your menu, they'll be guided through a single sequence to join your loyalty program and link a bank for Pay by Bank. This is a one-time, net-new sign-up experience — it never appears when a customer logs in from their cart or at checkout, and it doesn't repeat for existing customers logging back in later.

Important: This flow only appears the first time a customer creates an account from the menu. It never appears when logging in from the cart or at checkout, and it won't show up again for existing customers on later logins. It has no impact on your in-store experience or your budtenders.

Step 1 — Create an account

No change here — customers create an account the same way they do today. What's new is what happens right after: they'll be guided through the steps below. This is a one-time, net-new sign-up experience — it doesn't repeat for existing customers logging back in later, and it does not trigger when a customer logs in from their cart or at checkout.

Step 2 — Join loyalty

Right after logging in or creating an account, the customer is automatically prompted to join your loyalty program (if they haven't already).
Checking "agree" opts them in to email/SMS notifications, but they can join loyalty without agreeing to comms.
Customers can skip this step and continue.

This step only appears if you have Dutchie Loyalty enabled.

Step 3 — Link a bank (Pay by Bank)

After the loyalty step, the customer is asked to link a bank for faster checkout with Pay by Bank.
Tapping "Link your bank" starts the same Plaid bank-linking flow customers already use today — they select their bank and log in to complete linking.
Declining moves them straight to the next step. Either way, their account creation still finishes.

This step only appears if you have Pay by Bank enabled.

Step 4 — Download loyalty pass

Once the customer makes a decision on Pay by Bank, they can download a loyalty pass to their phone.
On desktop, this generates a QR code they can scan to save the pass.

This step only appears if the customer opted in to loyalty in Step 2, and only if your dispensary has the mobile app enabled.

What this means for your dispensary

No change to in-store checkout or your budtenders' workflow.
This is a one-time, net-new sign-up experience — it doesn't repeat for existing customers logging back in later, and it never appears when they log in from the cart or at checkout.
The Loyalty step only shows if you have Dutchie Loyalty active; the Pay by Bank step only shows if you have Pay by Bank active. The loyalty pass step also requires your dispensary to have the mobile app enabled.
Designed to grow enrollment — surfacing Loyalty and Pay by Bank at login, instead of leaving customers to find them on their own.
You don't need to do anything to turn this on. If you're eligible, it will roll out to your account automatically as part of a phased launch, and you'll be notified ahead of your rollout date.

Rollout schedule

Phase	Scope	Date
Phase 0.5	Initial pilot group	September 24, 2026
Phase 1	Expanded cohort	September 28, 2026
Phase 2	Additional expanded cohort	October 22, 2026
GA	Remaining eligible dispensaries	Rolling — you'll be notified ahead of your date

Frequently asked questions

Will this change how my customers check out?
No. This flow only appears the first time a customer creates an account from the menu — it never appears when logging in from the cart or at checkout, so it won't slow down or interrupt completing an order.

Can I opt out?
This isn't a self-serve toggle today. If you'd like to opt out after being enabled, contact Support to submit a request.

What if I don't have Loyalty or Pay by Bank enabled?
The related step(s) simply won't show — customers still go through account creation as they do today.