Pay by Bank allows dispensaries to offer fast, secure, cashless payments—and customers love it. Below are proven strategies to optimize your in-store, curbside, and delivery operations to drive usage and improve efficiency.
Kiosks
If you offer in-store ordering via kiosk, enable Pay by Bank as a payment method within your Dutchie E-Commerce admin settings.
This allows customers to scan the QR code and complete their payment on their phone before reaching the counter, streamlining checkout and reducing wait times.
Express lane
A Pay by Bank express lane is a high-impact strategy for managing peak times. By dedicating a register to Pay by Bank pre-orders, you can dramatically speed up service.
How to implement
- Place signs clearly leading customers to the proper Express Lane for pre-paid orders only
- Consider using roping or other barriers to define a specific lane that feels exclusive
- Signs promoting the use of Pay by Bank orders and skipping the line
- Host stand/entryway - a prime location to promote signing up for Pay by Bank before they get to the checkout area. “Skip the line, pay with your phone” messaging works to drive convenience
- Within normal lines - if your lines are naturally long, you can promote Pay by Bank signups to drive traffic out of normal lines and into the Express Lane
You can learn more about creating new status columns here and refresh on how to filter a specific POS station to view specific statuses (for a truly dedicated express lane) here.
How to Promote Your Express Lane
- Dutchie’s Loyalty & Marketing platform offers the best ways to notify customers of store updates, changes in workflows, and enhancements to the customer experience.
- One-Time Blast Email Campaigns:
- Useful for single-occurrence events, changes, sales, or offerings - a one-time blast is the perfect method to announce to your customers that they can skip the line with Pay by Bank.
- Marketing Workflows:
- Use workflows to build a waterfall campaign or continuously promote your new Pay by Bank Express Lane.
- Blend SMS & Email campaigns to target the right audience at the right time, when the information is most relevant to them.
- Offer points boosts to loyalty members using Pay by Bank to complete orders, providing incentive for them to choose the express lane every time.
- Use workflows to build a waterfall campaign or continuously promote your new Pay by Bank Express Lane.
- One-Time Blast Email Campaigns:
- Hosts & Budtenders Outreach
- Your budtenders know your customers best. They engage with them every day and know how important speed and accessibility can be for patients picking up their medication or customers with busy schedules who need to be in and out as quickly as possible.
Hosts should guide customers towards express lane signage and ask every customer at check-in:
“Do you have a preorder with Pay by Bank for pickup?”
Team members on the sales floor should ask:
“Did you know you can order from your phone (via mobile app or ecommerce menu) while you browse, then skip the line with Pay by Bank to pick up your order? Would you like assistance signing up or placing an order with Pay by Bank?”
Team members can also guide customers to order and pay at Kiosk with Pay by Bank, skipping the line to pick up their order faster than ever.
Line busting
Speed up your checkout flow by encouraging customers to sign up for Pay by Bank while they’re waiting in line. This proactive approach helps reduce congestion during busy hours and ensures a smoother experience at the register.
How to implement
Have budtenders or hosts walk the line and invite customers to sign up.
Use a tablet, handheld device, or printed signage with the QR code to direct customers to sign up from their phone.
Let customers know that with Pay by Bank, they can quickly scan the code at checkout and confirm their order—no card, no cash, no delay.
This simple step helps turn downtime into action time, reducing transaction times and increasing throughput.
Pickup windows and drive-thru
Pay by Bank users are 60% more likely to be repeat customers. With a faster experience and less friction, your pickup or drive-thru setup can create loyalty with every visit.
Drive-Thru Best Practices
Apply window clings and signage near the lane to raise awareness.
At the window, ensure table tents (required for Legacy processing) are available to encourage Pay by Bank checkout.
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Handout bag drops to promote Pay by Bank, empowering customers to sign up from home and use Pay by Bank on their next order.
For Dutchie Hub (PAX A920 device users)
The Pax A920 is mobile-friendly and works with 4G SIM cards (must be dispensary-sourced via T-Mobile).
Review the Dutchie Hub - Setup Guide for setup and network details.
Delivery and Curbside
1/3 of dispensaries offering Pay by Bank for delivery report that customers choose Pay by Bank for 95% of delivery orders —leading to less cash handling, increased driver safety and smoother transactions.
Dutchie E-Commerce: Preorder flow
Enable Pay by Bank under:
Settings → Ordering → Choose the order type Curbside and Delivery → Scroll down to Payment Types and enable Pay by BankPlace QR code signage or register stickers in the curbside area to promote to customers.
Dutchie Hub: Delivery and curbside
Use the Pax A920 for curbside/delivery with mobile connectivity.
Learn about delivery workflows and device setup in the Dutchie Hub: Pax Basic User Instructions.
Promote Pay by Bank to Your Customers
Let your customers know that Pay by Bank is now available—and why it benefits them!
Whether you're offering it for delivery, curbside, or in-store checkout, clear communication can increase adoption and drive repeat business.
Spread the word across channels
Send a ready-to-use email announcing Pay by Bank.
Update your Dutchie E-Commerce site banners to promote the new payment option.
Key messaging to include
Introduce Pay by Bank as a convenient new way to pay.
Highlight the benefits: faster checkout, no cash required, and secure, bank-backed payments.
Encourage customers to choose Pay by Bank at checkout for their next order.
Download HTML Email Template
Download E-Commerce Banners
Need More Materials?
Never received your marketing kit? Running low on assets? Order more in-store marketing materials here.
Looking for digital assets or QR code signage? Download assets here.
Visit the Pay by Bank Marketing Site.
Have a special request for Pay by Bank Marketing? Reach out to payments@dutchie.com with your idea.