Welcome to your Pay by Bank Marketing Operations Playbook!

This is your go-to resource for marketing Pay by Bank to your customers. Whether you're setting up in-store signage, planning a digital campaign, or gearing up for a peak sales day, everything you need is here. Click each section to expand.

Get Rolling with Pay by Bank: MarketingOps

Click each section to expand

Marketing kit received and assets placed in-store Required

Confirm your kit arrived and place materials throughout the store — at registers, the ATM, host stand, lobby, and any kiosk areas. Use the planogram as your placement guide.

View Placement Guide →

Budtenders trained and ready to promote Pay by Bank Required

Your team is your most effective marketing channel. Make sure budtenders know how to talk about Pay by Bank and help customers sign up on the floor.

Budtender Training Series →

Digital assets downloaded and Ecomm banner updated Required

Download Pay by Bank digital assets and update your Dutchie Ecomm banner so online customers know Pay by Bank is available before they even walk in.

Download Digital Assets →

Launch email campaign scheduled through Loyalty & Marketing Required

Set up and schedule your Pay by Bank announcement email so existing customers are notified at launch. Set up the recurring campaign so new customers hear about it automatically.

L&M Campaign Setup Guide →

Express Lane configured If applicable

If your store has capacity for a dedicated Pay by Bank preorder lane, set it up in your POS before launching — then promote it to customers using signage and staff scripts.

Express Lane Setup →

Dutchie provides a physical marketing kit to help you promote Pay by Bank in your store. Use these resources to find out what's included, where assets should be placed, and how to order more when you need them.

Pay by Bank In-Store Marketing Assets Marketing Asset Planogram Order More In-Store Assets

These strategies come from Dutchie stores with the highest Pay by Bank transaction volume. Start with the lobby, host stand, and ATM — then layer in the rest over time.

25%

avg. order value increase for Pay by Bank customers

tip: advance sign-ups in the lobby before customers reach the register

Every

bag should include a bag drop — in-store and at-home sign-ups both count

Set up an Express Lane

Create a dedicated register or lane for Pay by Bank preorders placed online, via app, or at a kiosk. Customers skip the wait — and that speed is the best advertisement for signing up. No room for a lane? Route Pay by Bank orders through a kiosk to keep things moving.

Bag drops in every bag

Put a bag drop in every outgoing bag — no exceptions. Customers who don't sign up in-store can do it at home. Hosts and budtenders on the floor can also hand them out proactively to spark the conversation during the browse, not just at the register.

Advance sign-ups in the lobby

The lobby is your highest-conversion sign-up zone. Customers are waiting — table tents and bag drops give them something to do. Place a register sticker on mobile POS terminals so budtenders can help customers sign up anywhere on the floor.

Socials and website

Download Pay by Bank digital assets and update your social media, online Dutchie menu, and dispensary website. Let customers know your store has the fastest checkout option before they arrive — this drives preorders and advance sign-ups.

Peak day campaigns

Drive Pay by Bank preorders ahead of 4/20, Green Wednesday, and the holiday rush. Dutchie's Peak Day Email Playbook walks you through building targeted email campaigns for both new and existing Pay by Bank customers.

ATM placement

Customers at your ATM are already thinking about payment — and fees. A table tent or register sticker next to the ATM is your best opportunity to show them a fee-free alternative. This consistently drives some of the highest sign-up rates in-store.

Where to start: Focus on the lobby, host stand, and ATM first — these three zones alone will move the needle. Add the Express Lane and digital channels once the basics are in place.

Promote Pay by Bank In-Store and Online

Learn how to drive awareness and adoption through your existing channels — including website banners, social posts, email, and in-store displays.

Pay by Bank: Marketing and Store Promotion

Promote Your Pay by Bank Express Lane

Once your Express Lane is set up, use these resources to let customers know about it — so they choose Pay by Bank preorders and skip the wait.

Pay by Bank: Promote the Express Lane

Need to set up your Express Lane first? Configuration lives in StoreOps — head there to get it enabled before promoting it to customers.

Go to StoreOps →

Guides and campaign templates for promoting Pay by Bank through Dutchie's Loyalty & Marketing tools. More strategies will be added here as they become available.

Launching Pay by Bank with Loyalty & Marketing Pay by Bank: Peak Day Email Playbook

Download print-ready and digital assets to use across your store and online channels. These are ready to use as-is — no design work needed.

Pay by Bank Digital Assets Pay by Bank Printable Table Tents

Related to

Table Tent.pdf
(800 KB)